Hispanic Marketing Resources

Most Popular Seminars / Speaking Topics

Hispanic Marketing 101 / The Most Effective Marketing Strategies for reaching the Hispanic Community / Recruiting and Hiring Bilingual Staff / Understanding the Four types of Hispanic Consumer / Ensuring your advertising campaign is culturally appropriate / Translating and Interpreting: How to ensure it is done correctly / Is all Spanish the same? Does it matter in our campaign? / Resources: Statistics, Community, Networking / Important Mistakes to Avoid When Marketing to Hispanics/Branding recognition and loyalty

Every presentation is customized for your audience and geographical area. This will include gathering specific information about Hispanics in your target shopping areas along with feedback about your company.
Blaire has trained groups from a variety of industries to include real estate, banking, insurance, finance, hotels, tax preparation and many others.
Speaking and training fees run from $2,000 - $3,000 plus travel expenses. We can provide training on site at your location or our own.

Consider calling us for your next convention, board meeting
or corporate function. (919) 854-7887

More Participant Comments...

"This is a can't miss course for anyone that is truly interested in reaching the large and growing Hispanic market. Actually, you can miss it, and then you can misfire on your targeted marketing of the Hispanic community or even worse cause irreparable damage to your reputation in the Hispanic community."

Randall Brody

"To anyone that wishes to serve the Hispanic community, this class is a must have. The information and presentation are priceless! (Not to mention the free entertainment)"

Bonnie Hibbs

"My husband and I just completed a two day training with Blaire. What a terrific learning experience. Not only does she have great insight and information, but she is also quite the entertainer. We are anxious to get started."

Zetta Cowsen

"Fabulous class - both days! Learned so much about the Hispanic culture: what works & what doesn't…Blaire's knowledge & training personality are "right on"."

Pat Parrott

"I feel it was and will be a GREAT help to both me and MY FUTURE customers! You will learn a lot from the class and Blaire's teaching style is both funny and full of information! It is well worth the time to take the class."

Michael Armstrong

"This training by far is one of the best training sessions I've ever attended. Not only was it very informational, it kept my attention the entire 2 days. I stressed over how boring this training would be, but I tell you, Blaire has a unique teaching style that keeps your attention, and you really learn more than any book could ever teach you"

Sherry Kelly

"Just got back from VA Beach and must tell you all that this was the best training class ever. First boundaries were set regarding common courtesy with cell phones and small talk which is very important when people travel great distance for training. Both Blaire and her husband were very informative and witty. I feel that I walked away with much information that I need to relay to all my employees. But best of all, Blaire and her husband were very passionate about their work and each other which made me feel like I was watching Lucy and Desi Arnez at work. I thoroughly enjoyed the last two days. Thank you much!!"

Michael Matthews

"I just wanted to thank you for the invaluable information we received from your training on Marketing to the Hispanic Community. Your use of real life experience and humor made it easy for me to understand the difficulties both Americans and Hispanics face when trying to reach each other. Your passion mixed with humor makes you yourself easy to relate to as well learn from. Thanks again!"

Jeane Dockham