Blaire Borthayre…

Blaire Borthayre is a Mexican American consultant in the field of Hispanic marketing. She is the author of four industry specific Hispanic marketing books (John Wiley & Sons Publishing 2007). Blaire is an accomplished speaker and trainer. Her articles about Hispanic consumer behavior appear regularly in newspapers, magazines, and on internet sites.

Blaire has also been a volunteer and advocate in the immigrant Hispanic community for the past fifteen years. By working directly with the people, she keeps her finger on the pulse of their feedback about goods and services in the United States. She has utilized her experience to guide companies towards an "in culture" marketing approach to maximize success.

Blaire is a graduate of the Hispanic Marketing and Communications program at Florida State University. She has most recently appeared on NBC Nightly News, ABC Eyewitness News and National Public Radio. Her client roster has included Circuit City, Nationwide Insurance, Duke University, Liberty Tax Service and Ace Cash Express.

Blaire lives in Raleigh, North Carolina and is married to Alain Borthayre.